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Color guide & fonts. |
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Color |
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Pantone colors will be converted
to a CMYK profile. All
full-color graphics must use a
CMYK profile. |
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We
do not accept RGB profiles.
Images saved with RGB color
profiles will result in an image
being printed in black and white
when put into our publishing
system. All RGB profiles will be
converted to CMYK for proper
reproduction. |
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Black-and-white materials must
be sent in black and white, not
color. |
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Black and
White Toning Aimpoints |
Dot Gain
Dot Gain is an increase in
diameter of the half tone dot
which increases the apparent
darkness of images on the
printed page. As a result of the
physical characteristics of
newsprint, the dot gain is
greater than that of glossy
stock. At The Pharos Press we
have a 30% dot gain. The
following guidelines are
recommended when you are
scanning or toning your own
images. Total ink density should
not exceed 240%. |
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Black & White Toning |
Non-Detail Whites |
0 |
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Dot Percentage Aimpoints |
Highlight |
1-12 |
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(100 line screen/200 DPI) |
Midtone |
17-40 |
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Shadow |
up
to 88 |
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Black &
White Reproduction |
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When toning black & white
images, it is important to
select proper highlight, shadow
and midtone placement. Doing
this will result in an image
that is clear and has even
tonality and excellent detail.
Depending upon the actual
photograph, optimum toning could
vary from the aimpoints above.
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Sharpening - click
the title for further information about
this subject |
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Halftone, Screen and Color Information
- click
the title for further information about
this subject |
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Fonts
- click the title for further
information about this subject |
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